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The following are some examples of projects and organisations, which have put audience development at the centre of organisational development, supporting their commitment to Equality, Diversity and Inclusivity.
Left: Wolverhampton Grand Theatre the ambassador's scheme has been key to the organisations audience development ambitions.
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Bottom Left and centre left: 'Macbeth' and 'The Diary of A Hounslow Girl' were theatre productions, part of the Black Theatre Live initiative aimed at diversifying programming and audiences at a consortium of English theatres.
Above centre right: Northern Festivals Network - programming and audience development with a consortium of festivals
Above right:
Sadler's Wells East - a cross-departmental approach was adopted to support the South Asian audience development ambitions of Sadler's Wells East, which opened in February 2025. This included staff auditing; producing a South Asian Audience Development Plan; outreach campaign; e-marketing and social media campaigns; advising on South Asian press and media & audience development as well as setting up a South Asian Ambassadors Scheme.
Coventry Artspace - produced an Audience Development Strategy. Recommendations included the formation of an Ambassadors Scheme, diversification of studio holders, programming, governance and implementation of audience research, training and mentoring.
Hardish Virk
communications * development * consultancy
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